Bibliograph

Microtrends, the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne

Type

Label

Microtrends, the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne

Language

eng

Bibliography note

Includes bibliographical references (p. 371-409) and index

Illustrations

mapsillustrations

Index

index present

Literary Form

non fiction

Main title

Microtrends

Nature of contents

bibliography

Oclc number

520442134992552

Responsibility statement

Mark J. Penn ; with E. Kinney Zalesne

Sub title

the small forces behind tomorrow's big changes

Summary

Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description

Table Of Contents

Love, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International -- Conclusion

Classification