Bibliograph

Big bucks, big pharma, marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg ... [et al.]

Type

Label

Big bucks, big pharma, marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg ... [et al.]

Language

eng

Characteristic

videorecording

Main title

Big bucks, big pharma

Medium

videorecording

Oclc number

48889470287563

Responsibility statement

Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg ... [et al.]

Runtime

Sub title

marketing disease & pushing drugs

Summary

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being

Table Of Contents

Introduction -- Branding drugs -- Swimming in pills -- Disease mongering -- No free lunch -- A healthier prescription

Target audience

adult

Technique

live action

resource.variantTitle

Marketing disease & pushing drugs

Classification