Bibliograph

Can't buy me like, how authentic customer connections drive superior results, Bob Garfield and Doug Levy

Type

Label

Can't buy me like, how authentic customer connections drive superior results, Bob Garfield and Doug Levy

Language

eng

Bibliography note

Includes bibliographical references (p. 211-222) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Can't buy me like

Nature of contents

bibliography

Responsibility statement

Bob Garfield and Doug Levy

Sub title

how authentic customer connections drive superior results

Summary

The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies

Table Of Contents

Good-bye to all that -- The relationship era -- Trust me -- On purpose -- Sustain -- The secret secret -- That thing called like -- The shift -- Do's and don'ts and ... no, really, don'ts -- Bank and trust -- This could be the end of a previously very good relationship

resource.variantTitle

Cannot buy me like

Classification